Website Design Questionnaire (Free Template)

How to use this questionnaire

Copy the questions into a document and answer them in plain language — short answers are fine. Share the same document with every designer or agency you're considering. If you don't know an answer, say so; a good designer will help you work it out.

Section 1: About your business

• What does your business do, in one or two sentences?
• Who are your main customers? Where are they located?
• What makes you different from competitors?
• Which areas or cities do you serve?
• Who are your three main competitors, and what do you like or dislike about their websites?

Section 2: Goals

• What is the single most important action you want visitors to take — call, WhatsApp, enquire, book or buy?
• What would make this website a success in six months?
• Do you have a current website? What works and what doesn't?
• How do customers find you today?

Section 3: Pages and content

• Which pages do you think you need? (Home, services, about, work, reviews, FAQs, contact, blog, location pages)
• How many main services or product categories do you have?
• Who will write the content — you, or the designer?
• Do you have real photos of your work, team and premises?
• Do you have a logo and brand colours?
• Will the site need more than one language?

Section 4: Features

• Contact or quote forms
• WhatsApp chat and click-to-call
• Appointment booking or reservations
• Online payments or a full online store
• Logins for customers, students or staff
• Blog or news section
• Integrations with a CRM, email marketing or other tools
• Anything unusual specific to your business

Section 5: Design preferences

List three to five websites you like and explain what you like about each — the layout, colours, photography or simplicity. List any you dislike, too. Describe the impression you want visitors to have in three words, such as 'trustworthy, modern, local'. Our website design examples can help you find references.

Section 6: Technical details

• Do you already own a domain? Who registered it?
• Do you have hosting? Which provider?
• Which platform do you prefer, if any? (See WordPress vs Wix vs custom)
• Who will update the website after launch?
• Do you have Google Analytics, Search Console or a Google Business Profile?

Section 7: Budget, timeline and decision-making

• What is your budget range for the build?
• What is your budget for yearly running costs and maintenance?
• When do you need the site live, and why?
• Who will approve designs and content?

Turning it into a website design RFP

For larger projects, add a short introduction about your organisation, the scope of work, how proposals will be evaluated (for example: relevant experience, process, price and support), the proposal deadline and a contact person. Ask every provider to respond in the same structure so you can compare like with like. Our website design quotation template shows what a complete proposal should include.

Example answers

Here's how a small coaching centre might answer a few of the questions:

• What do you do? — 'We run JEE and NEET coaching for classes 11 and 12 in Durgapur.'
• Main action? — 'Book a free demo class.'
• Customers? — 'Students and their parents in Durgapur and nearby towns.'
• Different from competitors? — 'Small batches of 25, weekly tests, doubt-clearing sessions every evening.'
• Pages? — 'Home, courses, faculty, results, admissions, contact.'
• Features? — 'Demo booking form, WhatsApp, batch timings we can update ourselves.'
• Budget? — 'Around ₹15,000 for the website; maintenance as needed.'

Questions designers often forget to ask

Who will approve designs and content? What happens to enquiries — who receives them and how quickly will they reply? Are there seasonal peaks, like admissions or festivals, the launch should target? Are there legal requirements, such as professional advertising rules or privacy notices? Answering these early prevents late surprises.

What a designer will do with your answers

A good designer will turn your questionnaire into a written scope: a page list, feature list, content plan, timeline and price. They may suggest changes — fewer pages to start, a different main action, or a platform that suits your editing needs better. Expect questions back; they show the designer is thinking about your customers, not just the layout.

Website design questionnaire template (copy and paste)

Copy this short version into an email or document:

• Business name, website (if any) and contact person
• What you do in one sentence; who your customers are; areas you serve
• Main action visitors should take
• Pages needed and number of services
• Content: who writes it; photos available (yes/no)
• Features: forms, WhatsApp, booking, payments, logins, blog
• Three websites you like and why
• Domain and hosting status
• Budget range for build and yearly running costs
• Target launch date and decision-maker

Common gaps in website briefs

The most common gaps are an unclear main action, no content plan, no budget range and no single decision-maker. Each leads to delays or scope changes. Filling them in now saves weeks later. If design and development are separate in your mind, read website design vs development before finalising the features section.

Want us to review your answers? Send your completed questionnaire through our website design services page and we'll reply with a written scope.