This is a demo build — a concept site we designed to show our approach for this kind of business, not work for a paying client.
The challenge
When a pipe bursts or the heating fails, customers call whoever looks fastest and most trustworthy. Great Plumbers needed a site that made its rapid-response promise obvious within seconds and turned panicked visitors into phone calls.
Our approach
We put the emergency call button, response time and Gas Safe registration right at the top, then organised the rest of the site around six clear service groups — from emergency plumbing and boilers to heat pumps and commercial work.
Coverage areas, a simple four-step process and customer reviews sit further down to reassure visitors who are comparing options rather than dealing with an emergency.
The outcome
Great Plumbers has a fast, conversion-focused website where every page leads to a call or a quote request — exactly what an emergency trade business needs.
The principles behind it are explained in How to Turn Website Visitors Into Enquiries.
What we delivered
- Prominent 24/7 call and emergency dispatch buttons
- Six service categories with clear sub-services
- Areas-covered section for local search
- Four-step how-it-works process
- Free-quote calls to action throughout
- Mobile-first layout for urgent callers
